Manager Social Marketing & Campaigns - Screening & Prevention

Health Promotion
REQ187933 Requisition #
Employment Type: Permanent Full Time
Position Classification: Health Manager Level 5
Remuneration: $150,131 - $168,333 plus 9.5% superannuation
Hours Per Week: 40
Requisition ID: REQ187933

                       Exciting Opportunity – Make a Difference to the health of NSW

•  Join an organisation with a global reputation for health behaviour change marketing campaigns.

•  Opportunity for a social marketing expert to lead one of the most exciting and high-profile marketing portfolios in public health

•  Lead a high performing & passionate team to inform to create and deliver insightful, innovative and strategic campaigns to lessen the impact of cancer in NSW.

• Proud, inclusive team culture

• Flexible working arrangements

Where you’ll be working

The Cancer Institute NSW is the NSW Government’s cancer control agency, established to lessen the impact of cancer in NSW.  The Institute supports and promotes best practice; working to ensure people across the state, no matter where they live, are provided the same high quality treatment and care that is vital to optimising the outcomes and quality of life for people diagnosed with cancer.

The Cancer Institute is a collaborative working environment that encourages diversity and inclusion in how we work and the way we work together.  Aboriginal and Torres Strait Islander peoples are strongly encouraged to apply.  Greater consideration will be given to suitable applicants, in order to improve access to employment and career opportunities (GSE Rule 26).

What you will be doing

The Cancer Institute NSW has a strong reputation in social marketing with past campaigns licenced for use around the world.

As the Manager, Social Marketing & Campaigns, you will be a member of the divisional management team and will oversee the development, implementation and management of social marketing strategies that target priority groups including Aboriginal and culturally and linguistically diverse communities, lower socio-economic populations and priority local government areas.  These priorities are driven by the objectives of the NSW Cancer Plan.

You will provide leadership and direction for the development and monitoring of social marketing workplans and activities.

You will lead the management of a range of external agencies, including creative, media, and public relations agencies, and other government and non-government agencies key to the delivery of our work.

You will develop and manage screening and prevention marketing campaigns and associated social marketing activities across five program areas (BreastScreen NSW, bowel cancer screening, cervical cancer screening, tobacco control and skin cancer prevention), in alignment with the NSW Cancer Plan, to contribute to positive behaviour change and increased participation in cancer screening programs.

You will have proven experience in a senior marketing role including end-to-end management of multiple, integrated marketing campaigns, and in leading teams. Experience in the health sector would be beneficial.

For your application to be considered

• Your resume (maximum five pages)

• A covering letter addressing the Essential Requirements, as outlined in the Role Description

• A response to the pre-screening question(s) outlined below in a separate word document

Pre-screening questions

1. Provide an example of where you have developed and implemented a social marketing strategy that addressed a priority target group such as Indigenous, culturally and linguistically diverse community or lower socio-economic population?

2. Provide an example of where you led the development of an end-to-end integrated social marketing campaign?  How did you go about it?  What were the challenges and what was the end result?


Need more information?
  1) Click here for the Role Description
  2) Find out more about applying for this position

For more information about the Cancer Institute NSW please visit
For role related queries or questions contact Sarah McGill on

Applications Close: Sunday 27 September 2020 at 11:30pm.

All Cancer Institute roles are based at 1 Reserve Road, St Leonards.

The Cancer Institute NSW is unable to offer salary packaging. Salaries will be negotiated commensurate to experience and qualifications of the role.

The Cancer Institute NSW supports flexible working practices for all employees and welcomes applications from Aboriginal and Torres Strait Islander people, people from diverse cultural backgrounds and people with disabilities. Stepping Up aims to assist Aboriginal job applicants by providing information about applying for roles in NSW Health. For more information please visit

Please indicate if you have any accessibility requirements in your application or speak with the contact person should you be called for an interview. We provide reasonable adjustment for people with a disability during the recruitment process and during their employment.

To be eligible for permanent appointment to a position in NSW Health, you must have Australian citizenship or permanent Australian residency.

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